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| Client Solutions |
Caro Consulting helps organizations develop and execute sales and marketing strategies that improve their return on investment, and compete and win in today's competitive marketplace.
See how Caro Consulting's services have helped its clients create effective marketing solutions.
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Storehouse Furniture
www.storehouse.com
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Storehouse Furniture was founded 1969 with a mission to become the best specialty home furnishings source in the marketplace. Storehouse was awarded the 2003 Retailer of the Year award by Home Magazine, and today, with retail stores in several states, Storehouse continues to flourish in the home furnishings business. And yet, having only launched its Web site in 2004, Storehouse is an entrepreneur in the online retail business. Always striving to be the best in its endeavors, Storehouse recently brought in the experts, Caro Consulting, to audit its online retail efforts and create a two-year Web site and marketing ramp-up strategy.
"Storehouse's vision is focused on making good design accessible to everyone. This means we need to be where people are researching and provide them with all their desired purchase options. Caro Consulting has the unique ability to provide depth of information and expert direction in all aspects of Internet marketing—including search engine optimization, e-mail and affiliate marketing, blogging, online public relations—and bring it all together into a comprehensive, easy-to-follow roadmap. With Caro Consulting's guidance, Storehouse expects a tremendous return in its investment over the next few years."
- Joey Bowers, Vice President, Direct Channels for Storehouse Furniture
As a full-line home furnishings retailer, Storehouse offers a sophisticated and eclectic blend of furniture, rugs, lighting, draperies, accessories, wall décor, and home accents in styles from contemporary to classic. Storehouse has it all—furniture for the living room, the dining room, the bedroom, the home office, and much more.
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MarketPro Inc
www.marketproinc.com
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As veteran marketers, the leaders at MarketPro know when they need help with their marketing efforts, and they know where to find the best solutions. When MarketPro needed to update the look and feel of its Web site and to optimize it for the search engines, MarketPro knew the Caro Consulting team was the best solution for the job.
"We are so focused on matching the best marketing professionals with the right organizations that we never find time to address our own marketing needs. Caro Consulting listened to what we needed and worked with her team to translate it into great design and persuasive copy. Caro's team optimized the site so well, www.marketproinc.com was No. 4 on Google for "marketing recruiter" in less than three days. They told me it would take much longer! Talk about under-promising and over-delivering..."
- Bob Van Rossum, President of MarketPro
MarketPro is the United States' leading marketing recruiter for experienced marketing, advertising, and communications professionals. As the name implies, it is a company of veteran marketers who specialize in recruiting and placing mid- to executive-level marketing, advertising, and communications talent. Fortune 100 and Global 2000 companies turn to MarketPro when they need to fill contract, direct-hire, and contract-to-hire jobs.
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Fabric.com
www.fabric.com
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As more and more competitors came online, Fabric.com faced increased challenges to be effective with its own online marketing efforts. They asked Caro Consulting to help position Fabric.com as the leader in the online apparel, quilting, and home decoration industry.
"We sought a company like Caro Consulting with multichannel experience and understanding to institute broader marketing processes and strategy in order to lower the cost of marketing and increase ROI. Teresa Caro has become a valued member of our marketing team. She has helped us create structure around our marketing efforts—enabling us to think about marketing more strategically, tracking our results, and has made us think more intelligently about the marketing personnel we hire."
- Stephen Friedman, CEO of Fabric.com
Fabric.com is among the world's leading online fabric stores. Originally, Phoenix Textiles Group, Inc., it was founded in 1993 by its President, Stephen Friedman, as a wholesale distributor or "jobber" of apparel fabrics to manufacturers and fabric retailers in the United States, Mexico and Caribbean. In 1999, www.phoenixtextiles.com went online to test the concept of selling cut-yardage fabrics directly to consumers via the Internet. It was a huge success.
Today, the company is known as Fabric.com and provides quilting fabric, apparel sewing fabric, and home decorating fabric.
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HoneyBaked Ham
www.honeybaked.com
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HoneyBaked Ham originally hired Caro Consulting to design, develop, and execute their holiday email marketing campaign. The company soon realized they needed additional help with their overall online marketing.
"Caro Consulting not only helped us launch a successful holiday email marketing campaign, they also evaluated our current email marketing processes and technology. Teresa Caro applied her extensive online marketing knowledge to improve our processes. She provided recommendations and direction as we created our first newsletter campaign, moderated a workshop to launch our loyalty marketing efforts, and brought in an e-tailing specialist to perform an audit and offer recommendations for improvements to our website. Teresa also developed an email marketing strategy for our retail stores. Caro Consulting was hired to execute emails, but delivered much more than was expected."
- Tim Kiss, Director of Direct Marketing for HoneyBaked Ham
For three generations HoneyBaked has been committed to bringing you the authentic, spiral-sliced and glazed ham and other special products they have become legendary for.
The HoneyBaked difference is clear: quality standards, product flavor and freshness, secret recipes and trusted customer relationships...make them one of a kind.
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FootSmart.com
www.footsmart.com
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FootSmart needed expert advice on email marketing strategy and execution.
"Email marketing is a significant contributor to FootSmart's revenue. It is incredibly important for us to send out targeted emails to our customers and potential customers on a regular basis. Caro Consulting leveraged our email marketing campaign and utilized her testing and survey techniques to find new opportunities which enabled us to reach new customers and increase revenue."
- Alan Beychok, CEO of FootSmart
FootSmart is the largest direct retailer of foot and lower body healthcare products in the United States. Online and via its mail-order catalog, FootSmart sells over 500 comfort, health and pain-relieving products designed to effectively improve your quality of life. A division of Benchmark Brands, Inc., FootSmart has been working to soothe or solve lower body health related problems and discomforts since first opening its doors in 1989.
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GTESS
www.GTESS.com
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GTESS needed help with its website lead generation, nurturing, marketing automation and tracking. They selected Caro Consulting to assess their current online lead generation methods and to make recommendations, and execute and test the marketing tools based on their recommendations.
"Caro Consulting's lead generation and nurturing expertise coupled with its interactive marketing experience has enabled us to incorporate our website into our lead generation process. Teresa Caro helped us implement the right tools and tested them to find out what worked and what didn't work. She's now helping us drive more traffic to the site and encouraging more people to use the lead generation tools. We appreciate that Caro Consulting knows what needs to be done and gets the job done."
- Ellen Donahue-Dalton, VP Marketing for GTESS
GTESS is a provider of business automation solutions for healthcare plans and benefit administrators. The Company leverages proprietary technology that replaces error-prone human processes with automated workflow. This superior service model helps to lower the cost and improve the quality of healthcare payment systems. GTESS delivers higher-quality data and cleaner claims, which result in dramatic improvements in turn-around times and processing costs.
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Internet Security Systems
www.internetsecuritysystems.com
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Internet Security Systems (ISS) had in place the components needed for an effective lead generation program. However, Director of Marketing Programs for ISS, Ron Michalak still faced some challenges. ISS had an unqualified lead flow process which was outpacing inside sales capacity to follow up on all incoming leads. The sales team was looking to marketing to help qualify and filter the leads, but an agreed upon method was never established. In order to help them address these issues, Caro Consulting worked ISS to audit their sales, marketing, and technology processes. After conducting three audits, Caro Consulting delivered a lead generation management and nurturing strategy document, designed to help ISS see increase sales as well as improve communication between its marketing programs and sales teams.
"Caro Consulting helped us evaluate and change the way we track the results of our marketing efforts. We are taking steps to filter our leads based on budget, authority, need, and timeframe. Furthermore, we are cleaning our database in preparation for a more extensive lead nurturing effort. With Caro Consulting's help we are well on our way to decreasing our acquisition cost and increasing lead quality."
- Ron Michalak, Director of Marketing Programs for ISS
Internet Security Systems, Inc. (ISS) is the trusted expert to global enterprises and world governments, providing products and services that protect against Internet threats. An established world leader in security since 1994, ISS delivers proven cost efficiencies and reduces regulatory and business risk across the enterprise. ISS products and services are based on the proactive security intelligence conducted by ISS' X-Force research and development team - the unequivocal world authority in vulnerability and threat research. Headquartered in Atlanta, Internet Security Systems has additional operations throughout the Americas, Asia, Australia, Europe and the Middle East.
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Servigistics
www.servigistics.com
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Servigistics was looking to outsource its marketing needs while the company searched for a full time resource. Caro Consulting provided them with the strategic direction for their Intranet, newsletter, search engine marketing, and email and nurture marketing efforts.
"Caro Consulting's deep understanding and broad knowledge of Internet marketing and lead generation and nurturing techniques set us on the right path and helped us avoid costly mistakes. Teresa Caro always under promises and over delivers."
- Gary Brooks, EVP Marketing and Alliances for Servigistics
Servigistics is the preferred provider of global service parts management solutions that enable companies to transform their service networks and improve corporate performance by dramatically reducing costs, increasing profitability, and driving customer loyalty. Servigistics has a proven track record of delivering top and bottom line value to leading, global companies including Agfa, Avaya, Dell, EMC, Hamilton Sundstrand, Honeywell, InFocus, IKON, Motorola, Nacco, Storagetek, Subaru, Sun, Toshiba and others. Servigistics’ clients are 100% referenceable. Servigistics is a privately-held company headquartered in Atlanta, with offices in London, Tokyo, and sales and service professionals around the world.
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KnowledgeStorm
www.knowledgestorm.com
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KnowledgeStorm turned to Caro Consulting to get help with their sales training and to overhaul sales collateral including sales presentations and manuals.
"We asked Caro Consulting to help improve our sales training and effectiveness. They had the challenge of working with many different people at KnowledgeStorm with many different opinions. Teresa Caro’s ability to gain consensus and deliver marketing collateral that everyone supported had a positive affect on KnowledgeStorm's sales."
- Jeff Ramminger, EVP Products, Technology & Marketing for KnowledgeStorm
Founded in 1998, KnowledgeStorm is the Internet's top-ranked technology search site.
With the largest online index of IT solutions, KnowledgeStorm offers technology buyers a free, easy and comprehensive means to match business requirements to a "short list" of technology providers and to stay current on technology topics and trends. This information is available through the KnowledgeStorm Network, which includes www.knowledgestorm.com, specialty search sites and syndication partners. Technology vendors use KnowledgeStorm's efficient, effective lead generation services to fill sales pipelines with motivated and educated buyers.
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Vesdia
www.vesdia.com
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Vesdia selected Caro Consulting to evaluate their marketing and branding efforts and determine strengths and weaknesses of each marketing tactic.
"Caro Consulting provided us with a better understanding of the tools we needed to have in place for effective online marketing. They also recommended that we needed more resource hours dedicated to policing the network and creating promotions. Teresa Caro's advice put us on the road to success."
- William Koleszar, Chief Marketing Officer of Vesdia
Vesdia Corporation is widely recognized as a global leader in the field of next-generation loyalty solutions. In addition to serving as the "savings engine" behind award-winning programs, the company's patent-protected technology is also licensed by financial institutions, retailers, and credit card issuers to facilitate customer loyalty.
Since 1990, Vesdia-affiliated loyalty programs have helped individual investors, families, and non-profits save nearly $200 million towards their financial and fund raising goals.
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Fortune 100 Global Financial Institution
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This Fortune 100 global financial institution engaged Caro Consulting to assess and execute changes to their Web analytics technology, processes and reporting.
"We greatly appreciate Caro Consulting's ability to undertake an incredibly technical aspect of marketing and apply it to our Web analytics needs. Teresa Caro's attention to detail and on time delivery helped us ensure that our 2005 consumer brand and trade advertising campaigns are tracked and reported on."
- Head of Advertising–Fortune 100 Global Financial Institution
A Fortune 100 global financial institution of Dutch origin offering banking, insurance and asset management to over 60 million private, corporate and institutional clients in more than 50 countries.
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