Take It Up a Level
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Volume 1 Issue 3
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New Year's Resolution
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Happy, Happy New Year
To all of our subscribers, clients, friends, and family—have a very happy and prosperous 2004. We appreciate your support and we look forward to hearing more thoughts and suggestions in the coming year.
Best Regards,
Teresa Caro
View Past Issues
October 2003
November 2003
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Marketers can no longer limit their focus to creating the right picture and message for ads. Legal checklists can no longer be limited to confirming the message accuracy. Now, marketers must expand their focus to include determining the right marketing technology. As to legal checklists, ignorance of new rules and regulations is not an excuse for breaking them.
"I will be knowledgeable of today's marketing technology, rules, and regulations," needs to be the top of your 2004 New Year's Resolutions list. At a minimum make
CAN-SPAM
and
search engine marketing (SEM) trends a part of your everyday research.
Not certain where to start? Here are a few of my favorite resources:
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Profit From Outside Resources
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Of course, don't forget about another New Year's Resolution—use Caro Consulting to improve your bottom line. Whether you need a full marketing and sales process analysis or to manage a single project, Caro Consulting is committed to delivering results. A strong resource, without adding to headcount—Caro Consulting can assist you with all or part of the strategy, from idea generation through leads management.
Learn more...
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