Take It Up a Level
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Volume 2 Issue 5 

What can you do to take it up a level today? Ask yourself if the tool you are using to distribute emails is performing in today's environment.
  • What is your email deliverability rate?
  • Is your company CAN SPAM compliant?
  • Can you calculate the results of your efforts?
Did you answer "no" to any of these questions? Maybe it is time for a new solution. Here are some areas to consider as you search for the best email marketing service provider for your needs. Learn more...

How Not To Lose Half Your Customers
 Transform your direct response initiatives away from a tactical perspective and into a key revenue driving strategy by investing in an experienced direct marketing professional.
Learn more...

Quick Question A pioneer in online strategy and communications once said, "People don't want to be "marketed TO"; they want to be "communicated WITH." Who was it?

First to respond with the correct answer wins a gift certificate to Starbucks.

View Past Issues
January 2004
February 2004
March 2004
April 2004
 Singing the Email Blues
Gone are the days where you could create an email group in Microsoft Outlook®, write your email, and click send. Oh, you can still do it, but now there are consequences.

A consequence could be as small as not knowing your best client did not receive your email or as large as being found guilty of CAN SPAM non-compliance. For these reasons and many others, it is all the more important to choose the right email marketing service provider.

Today there are many email marketing service providers to choose from, but only one is right for your situation. To find the right service provider for you, here are some simple steps to get you started.

 Profit From Outside Resources
Teresa Caro Want some help answering your marketing software questions? Let Caro Consulting help you complete these tasks and improve your bottom line. Whether you need a full marketing and sales process analysis or to manage a single project, Caro Consulting is committed to delivering results. A strong resource, without adding to headcount—Caro Consulting can assist you with all or part of the strategy, from idea generation through leads management. Learn more...