Take It Up a Level
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Volume 2 Issue 4 

What can you do to take it up a level today? Take stock of the software solutions you are using:
  • What are you using for campaign analytics, email marketing, response & lead management, sales force automation, and customer relationship management?
  • Is each solution meeting your needs?
  • Does data flow from one solution to the next?
Not certain if you are able to answer these questions thoroughly? Over the next few months we will review each software segment, discuss what you need, and provide examples. Let's begin with campaign analytics...

Clients' Corner
 Based on a Caro Consulting analysis, a client chose to use Clicktracks as its web analytics and campaign tracking tool.

During the sales process, Clicktracks made it easy to understand the pros and cons of using logfiles or JavaScript for tracking.
Learn more...

Quick Question An advertising pundit once said, "The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace."

First to respond with the correct answer wins a gift certificate to Starbucks.

View Past Issues
January 2004
February 2004
March 2004
 Campaign Conundrum
In January's Ad Tracking issue of this newsletter, we discussed the NEED for campaign tracking. But, we did not discuss HOW to track the results. It is not as difficult as it may seem as there are many easy to understand solutions available today. In the end, once you understand the pieces of the campaign and web site tracking puzzle, it is easy to pull them together and choose a solution.
Read more...

 Profit From Outside Resources
Teresa Caro Want some help answering your marketing software questions? Let Caro Consulting help you complete these tasks and improve your bottom line. Whether you need a full marketing and sales process analysis or to manage a single project, Caro Consulting is committed to delivering results. A strong resource, without adding to headcount—Caro Consulting can assist you with all or part of the strategy, from idea generation through leads management. Learn more...