Avenue A | Razorfish Names Teresa Caro Internet Marketing Strategy Lead
Avenue A | Razorfish, the largest interactive agency and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), today announced the appointment of Teresa Caro as Internet marketing strategy lead
Four Atlanta Area Students Receive AiMA Summer Internships
Forty College Students Competed for Coveted Internship Positions at Atlanta Area Interactive Marketing Firms and a Chance to Win a Scholarship
Caro Consulting Launches New Web Site as an Integrated Marketing Services Resource for Sales and Marketing Executives
Full-service marketing services firm cites need for greater education in how to plan and execute effective marketing strategies in today’s interactive marketplace
Sales and Marketing Strategy Specialist, Teresa Caro, Addresses Marketing Executives on Creating Effective Marketing Campaigns
"15 Steps to a Successful Web Event"
Atlanta Interactive Marketing Association Announces 2004 Board
Avenue A | Razorfish Names Teresa Caro Internet Marketing Strategy Lead
AATLANTA, GA - October 17, 2005 - Avenue A | Razorfish, the largest interactive agency and an operating unit of aQuantive, Inc. (NASDAQ: AQNT), today announced the appointment of Teresa Caro as internet marketing strategy lead.
"Teresa Caro comes to Avenue A | Razorfish with strong marketing and brand management skills along with an established reputation for project excellence," said Shannon Denton, vice president, who runs the southeast operations of Avenue A | Razorfish. "Her leadership skills and knowledge of the Atlanta market will greatly assist us in our efforts to further capture market share."
Caro, who brings with her more than 13 years of experience in marketing and strategic operations, was previously founder and president of Caro Consulting in Atlanta and was the 2004-2005 president of the Atlanta Interactive Marketing Association, a non-profit professional association dedicated to innovation in interactive marketing. Over the years, Caro has developed marketing strategies for clients such as Internet Security Systems, ING, The HoneyBaked Ham Company, FootSmart.com, Servigistics, Storehouse Furniture, and Fabric.com.
"Teresa Caro has deep expertise in branding, product positioning, sales training and content as well as digital marketing strategy," added Scott Preacher, client partner and head of the Atlanta market. A resident of Fulton County, Caro was the recipient of the Atlanta Business Chronicle's Marketing Award for Excellence for best new product introduction and holds an MBA in Marketing from Georgia State University and a Bachelor of Science in Business Administration from Villanova University.
About Avenue A | Razorfish
Avenue A | Razorfish (www.avenuea-razorfish.com) is the largest interactive marketing and technology services firm in the U.S., and an operating unit of Seattle-based aQuantive, Inc. (NASDAQ: AQNT). Avenue A | Razorfish solutions are entrenched in deep technology, rigorous analytics and a rich understanding of customer needs, including award-winning web media & creative, search marketing services, email marketing/eCRM, and world-class creative, design and implementation of customer websites and intranets/extranets. Avenue A | Razorfish operates three regions - East, West and Central - with offices located in major U.S. markets and headquarters in Seattle. Clients include AstraZeneca, Best Buy, Ford Motor Company, Kraft, Microsoft and Verizon. aQuantive, Inc. and all of its operating units are committed to Internet privacy.
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Four Atlanta Area Students Receive AiMA Summer Internships
Forty College Students Competed for Coveted Internship Positions at Atlanta Area Interactive Marketing Firms and a Chance to Win a Scholarship
ATLANTA, GA, July 5, 2005—The Atlanta Interactive Marketing Association (AiMA) announced the winners of its 2005 summer internship program. Four students selected from a group of 40 entries will work in paid internships at AiMA member companies and have a chance to win one of two $1,500 scholarships.
The interns are Alison Walker of Georgia Tech who will work at Caro Consulting, Kartherine Erbs of the University of Georgia who will work at Silverpop, Elizabeth Bender of the University of Georgia who will work at Moxie Media, and Kim Wiley of Oglethorpe University who will work at Moxie Marketing.
"The internship program is a wonderful way to put the networking capabilities of AiMA to work for our company," said Elaine O'Gorman, vice president of strategy for Silverpop. "We were extremely pleased with the caliber of Atlanta-area talent that participated in the internship program."
AiMA's scholarship board received applications from students at several local colleges and universities, including American Intercontinental University, the Atlanta College of Art, the Art Institute of Atlanta, Emory University, Georgia Institute of Technology, Georgia State University, Oglethorpe University, the University of Georgia, and the University of West Georgia.
"Our goal is to provide hands on experience for talented students," said AiMA Scholarship Board chairman Chris Knoch, "and encourage this homegrown talent to stay in Atlanta after graduation."
AiMA's 2005 summer interns will be introduced and honored at the July 27 AiMA meeting. The interns are encouraged to participate in AiMA activities where they can gain valuable knowledge about the latest interactive marketing tools and techniques.
The Atlanta Interactive Marketing Association (AiMA) is a non-profit professional association dedicated to innovation in interactive marketing among brand marketers, publishers and agencies through educational and networking events. Founded in 1999, AiMA provides professional development, promotes best practices, and creates a forum of the discussion of new ideas and critical business issues. AiMA networking and educational events are held on the last Wednesday of each month. Find more information at the AiMA website www.atlantaima.org.
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Caro Consulting Launches New Web Site as an Integrated Marketing Services Resource for Sales and Marketing Executives
Full-service marketing services firm cites need for greater education in how to plan and execute effective marketing strategies in today's interactive marketplace
ATLANTA, GA, May 31, 2005—Caro Consulting, an integrated marketing services firm, has launched its new Web site (www.caroconsulting.com), designed to offer sales and marketing executives greater awareness of strategic marketing best practices in today's interactive and traditional spaces. With a fresh new look, interactive marketing articles, and industry expertise, the website showcases Caro's strategic interactive marketing services and Take it Up A Level Newsletter—insights into Internet Marketing Strategies and Sales Lead Generation Marketing.
"It is our goal to empower and guide sales and marketing executives to maximize the potential of every marketing dollar," said Teresa Caro, founder and president, Caro Consulting. "We are very excited to offer a website and newsletter that communicate, educate, and deliver Internet marketing expertise, helping our clients nurture customer relationships, as well as reach new customers. Through our new site and ongoing offerings, Caro Consulting will continue to illustrate the strategies behind successful marketers."
Caro, an industry veteran and current president of the Atlanta Interactive Marketing Association (AiMA), founded Caro Consulting in 2003. The firm has provided integrated marketing services for both B2B and B2C companies such as Fabric.com, The HoneyBaked Ham Company, FootSmart, GTESS, KnowledgeStorm, Vesdia, and others.
"We sought a company like Caro Consulting with multichannel experience and understanding to institute broader marketing processes and strategy in order to lower the cost of marketing and increase ROI," said Stephen Friedman, CEO, Fabric.com. "Teresa Caro has become a valued member of our marketing team. She has helped us create structure around our marketing efforts, enabling us to think about marketing more strategically, tracking our results, and has made us think more intelligently about the marketing personnel we hire."
Caro Consulting Services include:
Internet Marketing Plan Strategies
Business-to-Business Sales Lead Generation Marketing
About Caro Consulting
Caro Consulting, an integrated marketing services firm, helps organizations develop and execute sales and marketing strategies that improve their return on investment. Founded by sales and marketing strategy specialist Teresa Caro, the company can assist with all or part of the strategic marketing plan, from vision to results. Caro Consulting is well-versed in a variety of integrated marketing approaches including direct mail, tradeshows, telemarketing, search engine optimization, keyword advertising, banner advertising, online newsletters, marketing database campaign production, email marketing software, and CRM systems. By applying a well planned marketing strategy, Caro Consulting helps companies compete in today’s competitive marketplace. For more information and to sign up for the newsletter, visit www.caroconsulting.com.
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Sales and Marketing Strategy Specialist, Teresa Caro, Addresses Marketing Executives on Creating Effective Marketing Campaigns
From a speech, Teresa Caro gives in-depth tips on creating a marketing plan to generate leads, nurture leads, and retain and educate customers.
Atlanta, GA, July 8, 2004—Teresa Caro, sales and marketing strategy specialist and founder of Caro Consulting, addresses senior marketing professionals and executives during a Webinar, hosted by Intellor Group, an event management services company that specializes in Web events. In "15 Steps to a Successful Web Event," Caro along with Richard Rist, president and chief executive officer of Intellor Group, Inc. and Brian Cicero, principle of Tactical Dimensions, share their knowledge of marketing plans, web events, and lead management. Highlights from Caro's presentation follow:
"If marketing, advertising, and sales is all done right it's supposed to generate revenue. Put it together with the right amount of cost and you have profit. Show that marketing generated this profit and we keep our jobs and maybe even receive that allusive bonus check."
"We all know there is a lot involved to achieve effective marketing—these five steps should help you get started in the right direction:"
- Define your goal
- Determine a timeframe
- Identify components
- Determine how you plan to track the results
- Test, test, and more testing
For all 15 steps you can view the Webinar at http://www.intellor.com/downloads/15tips/
"The most effective sales and marketing strategy looks at lead generation from a long-term perspective. It is impossible to cost effectively target only prospects that are ready to buy. In fact, to exclude the others eliminates the potential for future sales and increases cost per lead. An effective long-term sales and marketing strategy casts a wide net in the right target market; segments the prospects into hot, warm, and cold leads; very quickly has sales address the needs of the hot leads; and marketing nurtures the others throughout the buy-cycle."
"Once you implement your marketing plan, you find your company is listed at the top of the top search engines; its Webinar audience is abundant; and the ad campaign is award winning. It's a success story, right? Many felt this way in the late 90's, but when the dot-com bubble burst which department was hit the hardest by cutbacks? The marketing department. Why? Because, there was no direct connection between advertising dollars spent and sales generated."
"With technology you can fix this equation. You need to implement a solution that will track your campaign from the beginning to end. Here's a link to an article for more detailed information on tracking:"
http://www.caroconsulting.com/newsletter0404_pg2.html
Access to an archived replay of the Webinar is available at: http://www.intellor.com/downloads/15tips/.
About Caro Consulting
Caro Consulting, an integrated marketing services firm, helps organizations develop and execute sales and marketing strategies that improve their return on investment. Founded by sales and marketing strategy specialist Teresa Caro, the company can assist with all or part of the strategic marketing plan, from idea generation through leads management. Caro Consulting is well-versed in a variety of integrated marketing approaches including direct mail, tradeshows, telemarketing, search engine optimization, keyword advertising, banner advertising, online newsletters, marketing database campaign production, and email marketing software. By applying a well planned marketing strategy, Caro Consulting helps companies compete in today's competitive marketplace. For more information, visit www.caroconsulting.com/.
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Atlanta Interactive Marketing Association Announces 2004 Board
ATLANTA, GA, April 21, 2004—Atlanta Interactive Marketing Association, AiMA, the newmedia and interactive marketing association in Atlanta, has announced its board for the year 2004. The organization is also announcing its new president, Teresa Caro, president of Caro Consulting. The AiMA, founded in 1999, conducts monthly meetings and provides a place to network, share, and learn about proven leading-edge interactivestrategies and tactics.
"I look forward to helping the organization achieve its mission of educating the local community on the latest information as it relates to online marketing and advertising," says Caro. "We are creating opportunities for others to meet peers within their interactive industry, as well as others in other marketing and advertising fields. We expect this interaction to help position and promote Atlanta as the new media marketing capital of the Southeast.
Caro, founder of Caro Consulting, uses sales and marketing strategies to improve return on investment for companies. She brings her 10+ years of intensive experience in managing marketing activities to the board. She also shares her unique experience of working with a variety of companies that utilize a blend of traditional sales and marketing techniques with today's technologies.
Joining Caro on the board are Dave Williams, 360i; Toby Bloomberg, Bloomberg Marketing; Ron Carpinella, Google; Mel Clements, Zivva; Raj Choudhury and Jeff Hilimire, Spunlogic; Sharon Cuppett, AquaPR; Tom Daly, Relevant Ventures; Cameron Fowler, Yahoo; Mike Haines, MSN; Marlene Kruelle, West Wayne; Jeanine Lutinski, 360i; JR Mayhew, Cyfunmedia; Phil Mowris, The Mowris Group; Margaret Nemec, iVillage; Marcus Startzel, Advertising.com.
The new board has helped make the AiMA meetings this year standing room only. The meetings are sponsored by Yahoo, Google, MSN, and Advertising.com. They provide a forum for mixing fun and relaxed networking with real no-nonsense proven interactive marketing strategies and tactics. Nationally recognized speakers and the brands theyrepresent have also been a key to attendance.
"We have been lucky to get nationally-recognized and sometimes "infamous" personalities to join us. For instance, at our April meeting, we have Scott Richter of Comedy Central fame and nationally recognized high volume email deployer." says Dave Williams, newly appointed vice president of AiMA and program chairperson.
AiMA is a dedicated group of new media and interactive marketing professionalsfocused on providing the Atlanta Interactive Marketing Community a "fun" place to network, share, and learn about proven leading-edge interactive strategies and tactics.Experience first-hand the energy, enthusiasm, and wealth of knowledge found at an AiMA event. Check out our website for more information www.atlantaima.org
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